what is the importance of the keyword?

What is the meaning of the keyword?

In today's article we will talk about what keywords are and how to find an SEO keyword and what is the meaning of a keyword in SEO.

What are keywords in SEO

Keywords are basically terms in SEO that refer to words or phrases that a user types into a search engine like Google to get a result for their query. In other words, whenever a person has a question, he enters into the search engine some words related to his query to find specific information regarding These are known as keywords. Based on a search engine query, there are some keywords that get thousands of visitors every day and many that only get hundreds or a few hits. The traffic volume of a keyword depends on how often it is used among users.

Importance of keywords in SEO:

As we know that most users visit search engines to get an answer to their query, keyword plays an important role in SEO. We should understand this with an example: Suppose you have a blog that provides information related to yoga, health and fitness tips. Now you are creating content titled "How to keep fit by doing yoga" and add "Stay fit", "How to keep fit" "Stay fit" Stay fit with yoga as keywords. Now, when this query is executed, the search engine will crawl all the web pages that contain these keywords. If your website will be optimized properly then you will surely get top position in search engine because your website provides information related to the query. So the key words are. very useful in SEO.

Using the keyword in the title:

It is always recommended to use keywords in the title, content and meta description to optimize it better. Let's see why? The title plays an important role in describing the information present in the content. It is always recommended to use keywords in titles as it helps both search engine crawlers and users get an idea that the content is relevant to their query. Using keywords in the title also increases the chances of getting more clicks on the website. So don't forget to add your keyword in the Title section.

Keywords in content:

One of the main SEO factors is the presence of a keyword in the content for which it is optimized. Quality content is the one that contains the keyword. The presence of keywords in the content gives search engines the idea that the information contained in it is correct and relevant to the search being made. However, using too many keywords can penalize your website as the search engine may see it as promotional purposes rather than information sharing. So try to maintain the right keyword density in your content to have a great user experience.

Keywords in meta description:

A meta description is a short paragraph of text placed in the HTML of a web page and gives the search engine an idea of ​​the information present in the content. Try to only use the focus keyword in your post's meta description, as this will help search engines know the keyword you want to optimize your content for.

How to research keywords:

Choosing the right keyword is very important for any business or individual blog. With increasing online competition, most businesses are now getting online. So it is very difficult to rank your post for competitive keywords. To find keywords relevant to your website, webmasters now have the option of using software available online. There are many paid software available on the internet such as "SEMRush" and "Wordtracker" which are very helpful in finding keywords that best suit your business or blog. Since they are costly, most of the budding bloggers and businesses face problems in purchasing such software. So what to do now to find the right and effective keyword for your post. The answer is found in the Google search bar itself. What happens in Google search is that whenever you type a keyword in the search box, Google will automatically display some keywords related to your search that users usually search for. These keywords are known as suggestive keywords.

See below image for better understanding

this is clearer: Now when I searched for the keyword "What are keywords" Google automatically started suggesting other keywords like what is a keyword in C, what is a keyword in Java, what is an ad keyword, etc.  Google it shows Based on the traffic a keyword receives, keywords with high traffic will begin to appear at the top of the suggestive. So if you are struggling to get an idea of ​​keywords related to your business or specialty, you can use Google which is freely available. If you are a growing business, then you should definitely try "SEM Rush" because it is an indispensable tool for marketing purposes.