Free Social Media Analytics Tools

Top 10 Social Media Analytics Platforms

The world is flooded with social media activity and so are analytics platforms that monitor social media content day in and day out. Choosing the most wanted social media analytics platforms to help you with your social media planning and strategic implementation has become a daunting task.

Look at the image below. You know you're looking at a maze of endless platforms, most of which make no sense to you. In this article, I have made sure that you will not only be presented with the most effective social media analytics software.

Here's a list to boost your social media efforts and increase your rankings both organically and through paid promotions.  some are free and some are paid. Make your own selection based on the platforms listed, remember to have a healthy mix of options rather than putting all your eggs in one basket.

1. Quintly

About : If you're looking for robust social media marketing analytics, Quintly is your one-stop shop. Whether you're a big brand, an agency, or an individual looking to get more followers on social media, this is where you need to start. Before you start with a paid plan, you can opt for a 14-day trial plan. After that, plans start at $120 per month for 5 social profiles.

Pricing: Pricing starts at $120 per month for 5 social profiles.

In operation since: 2012

Support system: You can send direct emails with questions.

Function:

– More than 350 metrics

– Customization

– Structured KPI dashboard

- Templates

– Benchmarking and comparative analysis

2. Google Analytics

About : This has to be on my list of tools to track my social media analytics efforts. Its main purpose is to track website traffic, but it is also a free and useful tool for analyzing the effectiveness of my social media strategies. Since it's from Google, you can be sure your stats are accurate and fluff-free. With a little practice and patience, you can easily master this tool. If you have a WordPress blog, you can check your traffic statistics by installing the Google Analytics plugin, it's free.

Price: Free for all.

In operation since: 2016

Support System: Extensive documentation and online support groups that cover almost everything about the features.

Function:

– Know which social media platform is driving traffic

– Assigning and tracking goals

– Tracking conversions across social networks

– Find out which other social media platform is converting for you

3. Cyfe

About : Want to do data mashups? Cyfe is unique in the sense that it allows data slices and dices from completely different applications and shows you insights from different angles. According to the Cyfe website, it is an all-in-one trading panel. All your social media channels are in front of you in the form of charts and tables. You can track them all in real time and make decisions on the go. It's also affordable, starting at $29 per month, you get all the features included.

Price: Free version available plus premium will cost you $29 per month.

From the year of operation: The company started as early as 2002, but the real business started in 2008 onwards and reached its peak in 2012.

Support System: It has detailed documentation support and you can send your queries through the contact page.

Function

– Track everything

– Built-in widgets

– Real-time news

– data mashups

– publishing on social networks

4. Keyhole

Keyhole - Social Media Analytics Platform

About : Are you interested in brand sentiment analysis? Keyhole is a trusted analytics platform that can do just that and more. Whenever your brand is mentioned, you will receive it directly in your email. Whether it's influencer marketing, campaign tracking or market research, you have a powerful platform at your disposal. This analytics platform is perfect for someone looking for hashtag tracking and keyword analysis.

Pricing: Free version available 7 days after, pricing starts at $179 per month and goes up to $899 for agency.

In operation since: 2013

Support System: The resource section contains all the details for the user to explore. It also has a contact page.

Function

– Big customers trust this platform

– Various sentiment analysis tools

– API access

– Access to historical data and reports

5. AgoraPulse

agorapulse - social media analytics tool

About : Save time, earn money and live happily! AgoraPulse is here to give you the best and simplified way to track your social media efforts. Not only do you get an overview with it, but you can also schedule your post in it. It's a 360-degree approach to your social media strategy. Start with a 28-day trial, and prices start at $39 per month from then. Here are its main features.

Pricing: You can use the free version for 28 days, after which prices start at $39 per month and go up to $239 per month.

In operation since: 2011

Support System: Instant chat support to resolve any platform related issue.

Function

– Posts schedule

- Clean user interface

– Target a specific audience

– After customization

6. Audience

About : Want to drastically change your Twitter game? Audiense is your best bet in the world of Twitter marketing, and finding what gets you an audience is a breeze on this social media platform. You can request a demo and then decide for yourself if it fits your marketing stack technologies. But first, check out its salient features here.

Price: Free version and paid version start at $9 per month.

Since the year of operation: Starting in 2001, the company really took off from 2016 onwards.

Support System: The website includes both a resource section for information and a contact us page for specific questions.

Function

– Unique audience segmentation

– Deep insights

– Follow – interest, location, languages, best time to tweet and influence

7. Summary

About : Here is a sweet little platform that is both free and powerful. It comes with unlimited automation options and unlimited messages. It's hard to find a product like this in an industry where you have to pay for all the bells and whistles you don't really need. If you want to use a meaningful tool without distractions, Sumall is perfect.

Price: It's free

Since the year of operation: The company actually started from 2011.

Support system: It is still not a fully developed analytics platform and there are issues related to the product, but you can contact the admin via the contact page on the website.

Function

– Unlimited automation

- Unlimited scheduling

– Easily track relevant data

- Free, releas

8. Sprout Social

About : Sprout Social is a well-known social media analytics platform. You've probably heard of it before. It serves some of the biggest companies in the industry and has excellent support for its clients. But all this comes at a high cost compared to others on the list. At $99/month, you'll be spending a lot of dough on this one. However, you have the option to try a 30-day trial before you decide.

Price: 30-day free trial after plans start at $99 per month.

In operation since: 2009

It has one of the most extensive support systems in this entire list. It has a FAQ section, resources and also contact support.

Function

– Offering cutting-edge features

– An award-winning platform

- Fastest response time

– Suitable for big brands

9. CoSchedule

About : If your team is highly dependent on written content, then CoSchedule is the best service provider in this category. It has a built-in calendar that you can use to create your editorial calendar and post accordingly on various social media platforms. Surprisingly, it also recommends topic ideas based on your posts.

Price: Starting price is $80 per month and goes up to $1,400 per month for enterprise plans.

In operation since: 2013

Support system: Training plus direct contact, along with a resource section for product clarity.

Function

– Analysis of social engagement

– Report on social profiles

– News about the best projects

– Campaign news

10. BuzzSumo

About : This is my personal favorite platform that I use every day of my life. Literally. It is the best content analysis tool one can buy. If you want to understand the type of content that goes viral online, you need to get this social media analytics platform. You start with a free trial, after which the price starts at $79 per month.

Price: Starts at $79 per month for annual plans and up to $499 per month for businesses.

In operation since: 2013

Support system: Instant chat support for customers.

Function

– Content discovery tool

– Influencer marketing

– Content analysis

– question analyzer

– Facebook analytics